I build the operating infrastructure for founder-led businesses
Your business wasn’t built to run without you. Let’s change that.
I build the operating infrastructure that lets coaches, course creators, and founder-led service businesses scale — without the founder at the center of everything.
You didn't build your business to be on every call.
You built an offer that works. The proof is in your calendar— it's full. The proof is in your revenue— it's growing. The proof is also in your inbox at 11pm, in the DMs you're still answering yourself, in the coach you can't quite hand students off to, in the renewal conversation that only closes when you're the one having it.
Your offer is proven, but your operations haven't caught up.
That's the scaling edge— the gap between what your business can do and what it can do without you. It's where most founder-led businesses stall, shrink, or quietly burn out the founder trying to outrun it.
TWO TRACKS. ONE METHOD.
Pick the track that fits the business you’re actually running.
Track 1: Fractional Program Director
Coaches, course creators, mastermind operators, cohort programs
Renewal systems. Student experience infrastructure. Coaching team workflows. Program lifecycle SOPs. Dashboards that tell you who’s engaged, who’s at risk, and who’s up for renewal — without you having to ask.
Track 2: Fractional Client Strategy & Content Ops
Service businesses, agencies, creative studios
Account management rhythms. Content production systems. Team accountability structures. Client handoffs that don’t live in your head. Quality gates that hold the standard without you watching.
CREDENTIALS
Receipts
Before I built this for founder-led businesses, I spent 17 years in sales leadership at some of the most demanding companies in the world. The job was building the systems, coaching rhythms, and performance infrastructure that made those teams actually scale.
Apple
17
YEARS
Building sales and performance infrastructure at Apple, Tesla, Casper, Rivian
Tesla
18%
Conversion lift when systems replaced leadership-dependent closes
Casper
30%
Faster team ramp when onboarding was systematized, not improvised
Rivian
21%
Output increase when the operational bottleneck was removed
The same infrastructure principles — now installed for founder-led businesses.
Free Diagnostic
Is your business ready to let you live again?
The LIVE Readiness Audit™ is a 12-question scored diagnostic that tells you exactly where your business is founder-trapped — and the three moves that get you back to Founder-Free. Takes under 10 minutes.
BUILT FOR YOU IF:
You run a coaching program, course, mastermind, or founder-led service business doing $300K–$2M+ annually
The offer is proven. The systems haven't caught up.
You have (or are ready to have) a small team, and they need something clearer to work from than "the way you'd do it"
You're tired of being the bottleneck on delivery, renewals, hiring, or onboarding
NOT FOR YOU IF:
You're pre-revenue or still validating the offer
You want someone to run your business for you long-term
You want a pure strategy consultant who won't touch the implementation